Lab Grown Diamonds Grow as Singapore's Under-35 Buyers Demand Transparency
For consumers under 35, the meaning of luxury is changing. Beauty and craftsmanship still matter, but younger Singaporeans increasingly expect transparency, responsible practice and genuine value as part of the purchase. Iris Arnold, founder and Global CEO of Novita Diamonds, believes this generational shift is why lab grown diamonds have moved into the jewellery mainstream.
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